Amazon Fire TVs to carry Freely streaming platform in boost for BBC and ITV

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Freely, the new streaming service developed by the BBC, ITV, Channel 4, and Channel 5, is now accessible on Amazon Fire TVs as part of a significant partnership.

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Freely is a new streaming service launched by Everyone TV, a collaboration of major British public broadcasters including the BBC, ITV, Channel 4, and Channel 5. This service aims to provide viewers with access to live television and on-demand content for free, marking a significant development in the UK’s broadcasting landscape.

Key Features of Freely

  • Launch and Availability: Freely was officially launched in April 2024 and is now available on Amazon Fire TVs following a landmark partnership with the technology giant. This deal is seen as a win for the public broadcasters involved, as it enhances their reach into more British households through smart TVs equipped with Amazon’s Fire operating system.
  • Content Offering: The platform boasts an impressive library ofĀ 70,000 hours of on-demand content, surpassing other major streaming services in the UK such as Netflix and Disney+. It also integrates live TV channels, allowing viewers to switch seamlessly between live broadcasts and on-demand programming without needing a traditional aerial or dish.
  • Innovative Features: Freely includes several user-friendly features such as pause, restart, and access to additional episodes. This design aims to simplify the viewing experience by eliminating the need for multiple apps or user profiles associated with different broadcasters.

Strategic Importance

  • Public Interest Programming: The collaboration among these public broadcasters is mandated by UK law to ensure that their programming serves the public interest. This partnership not only strengthens their content offerings but also positions them to compete effectively in the streaming era.
  • Future-Proofing Free TV: The initiative represents a proactive approach to securing the future of free television in an increasingly digital landscape. Everyone TV’s Chief Executive, Jonathan Thompson, emphasized that this deal is remarkable for its combination of public interest and technological advancement.
  • Expansion Plans: In addition to its launch on Amazon Fire TVs, Freely has plans to expand its availability through partnerships with other smart TV manufacturers like TCL, which will feature Freely in their upcoming 2024 models.

What is Freely?

Freely is an online platform that allows users to access live TV channels and a vast library of on-demand content from various UK public service broadcasters. It aims to simplify the viewing experience by providing a single interface for both live and catch-up programming, similar to an online version of Freeview.

How do I access Freely?

Freely will come pre-installed on compatible smart TVs, eliminating the need for any downloads. Initially, it will be available on specific models from manufacturers like Hisense, TCL, and Panasonic in 2024. Users will simply need an internet connection with a minimum speed of 10Mbps to stream content.

Do I need a TV license to use Freely?

Yes, a TV license is required if you are watching or streaming live TV or using BBC iPlayer through Freely. This is consistent with UK regulations regarding public service broadcasting.

What channels can I watch on Freely?

Freely will offer live streams from major broadcasters like the BBC, ITV, Channel 4, and Channel 5. It also integrates content from their respective on-demand services, allowing users to switch seamlessly between live and catch-up programming.

Are there any costs associated with Freely?

Freely itself is free to use, but users may choose to pay for premium options available through some broadcasters (e.g., ITVX Premium) for ad-free viewing or additional content. However, accessing basic features does not incur any charges beyond the standard TV license fee.

What features does Freely offer?

Freely includes several user-friendly features:

  • Live TV and On-Demand Access:Ā Users can easily navigate between live broadcasts and catch-up content.
  • Search Functionality:Ā A search tool helps users find specific shows or movies quickly.
  • Mini Guide:Ā This feature displays currently airing shows and upcoming programs while watching live TV.
  • Pause and Restart Options:Ā Users can pause live TV for up to 15 minutes and restart programs via catch-up services where supported.

Will Freely replace existing streaming services?

No, Freely is not intended to replace platforms like BBC iPlayer or ITVX. Instead, it serves as a centralized hub that allows users to access various services more conveniently. When selecting a program from Freely’s interface, users will be directed to the relevant streaming service.

For further inquiries or support regarding Freely, users can refer to the official FAQ section provided by Everyone TV.

Conclusion

Freely stands out as a pioneering effort among British public service broadcasters to adapt to changing viewing habits while maintaining access to free content. By leveraging partnerships with technology platforms like Amazon, Freely aims to enhance its reach and ensure that high-quality British programming remains accessible to all audiences well into the future.

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